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First – there is some reasoning behind the products I use, and some color theory involved with color correction (which essentially is what we’re doing when we cover beard shadow). But! I want to keep this simple and to the point (or as much as I can) so I’m not going to dive deep into that…unless ya’ll want to know more about it. Shoot me a message if you do and I can do a separate email about it. Okay? Okay!
Ultimately – when we are trying to cover beard shadow – we’re trying to neutralize a blue-ish/purple-ish (or violet as most color wheels will show) shadow. Even if your facial hair is brown, black, etc. – I still consider the shadow we see to be more blue/purple. Some of you may have tried a normal flesh-toned concealer and have had some luck with it kind of working, especially if you have very little or very light facial hair. For the rest of you with the darker facial hair – a normal flesh-toned concealer just doesn’t cut it.
Example: for a blue-ish/purple beard shadow – using something that is very orange-toned over the shadow will help neutralize the blue color below. If we’re trying to knock down redness – we want to use something with a hint of green. Make sense?
(…raises hand…) I’ve got you!! AND! I have several options depending on the level of coverage you need. What we want to use is called a corrector (or neutralizer) color. They have specific color-correcting undertones that conceal the unwanted colors we see.
Great question! No – technically it’s not wrong. What’s the first rule when it comes to makeup?? There are no rules!! Well – at least that’s my rule! HA! Guidelines and tricks that will help things turn out better, yes. But rules…naw! That’s the whole point of makeup is it have fun with it! So – back to the lipstick. Yes – an orange or red lipstick would help neutralize the shadow – however, lipstick is formulated for your lips. Generally speaking it has a more oily consistency (to keep your lips hydrated and glide on smoothly).
The trouble we might run into with using lipstick is that your makeup might not set properly or as well. So on a nice warm day – your face could be melting away faster than the Wicked Witch of the West. Which we do not want, right? Right! So – using something that is formulated for your face (not lips) is a better choice (in my opinion). If you’re in a bind and all you have is orange lipstick, or, you are out of your corrector color – yes – by all means, do what you have to do to get the job done…but ideally – for longevity and best overall result – the corrector color is product I prefer.
First up: Graftobian Corrector in Soft Orange I (light) and II (medium/dark) ($14). This one is on the lighter end of the spectrum as far as consistency/heaviness goes. So if you have lighter colored facial hair or not a ton of a shadow that pops through – this will cover nicely.
This goes on UNDER your foundation…and because it’s so light, can also be put OVER (unpowdered) foundation to give you an extra bump of coverage if needed (see note below). Works awesome as an under eye concealer, too!
Side note: Truthfully – I try to avoid putting anything back over the top of my foundation if I can (and never over anything that has already been powdered. We’ll talk about this in another email), but if I need an extra bump of coverage, I most definitely can. We just want to avoid doing too much back and forth as it can look heavy and cakey – see note below about this.
For the application using either product – we want to use our corrector only in the spots we are trying to correct…in other words – keep it contained to where you see the shadow. Brush or sponge it on, building up the coverage if you need by stippling (or dabbing/patting) the product on (rather than wiping it on) in areas that need it. Example: many times above the upper lip is an area I use a little more product. Why? The shadow can show through darker, you will sweat more there and if you are eating and drinking – it can be wiped off more easily if we’re not careful.
This photo shows the three correctors on my hand so you can see the more orange-y undertone it has. From the left: Graftobian Soft Orange I, Graftobian Soft Orange II and Kryolan DermaColor D5.
My note: I mentioned above that you can put more corrector over your foundation if needed – which is true. But – for the best results, we really want the initial application of the corrector to be strong and full enough coverage from the start. We want to avoid layering too much on top of our foundation as we run the risk of messing up our application by making it too heavy, cakey or not being able to blend it properly.
Once you get the corrector on – gently, gently blend it out. We want to blend it in but not away (otherwise, we will see that pesky shadow again sooner than we want). Once it’s blended in – proceed with your foundation application (I prefer to use a creme foundation – I’ll do a follow up email dedicated to foundations later). We want to be a little extra careful (use a stippling or patting/dabbing motion) when we are blending our foundation over the areas we’ve corrected. If we blend too vigorously – we could potentially blend our corrector away, again – resulting in the shadow popping through faster than you want.
Information overload, I know – so I’ll stop here. I hope this makes some sort of sense. If you have any questions – shoot me a message or drop by and I can do a quick demo for you. Okay? And stay tuned in the coming weeks for more tips and trips! And if you have any questions you want answered – send them my way!
PS: You can get everything I talk about in this post at my store – Midwest Makeup located in Uptown. Not local or don’t want to stop by? No worries – we can drop things in the mail to you as well. Call us (612-822-2150) or email: firstname.lastname@example.org to place an order.