I am in the process of opening up an online store for crossdressers. What products would you recommend me to sell? What do crossdressers need the most?
Congratulations on taking this step! If there’s one thing I love, it’s more options when it comes to shopping.
Years ago the idea of a store specializing in clothes for girls like us was inconceivable but I am amazed at how many options are available these days. Even though there’s quite a few options, each one is different from each other and can all happily coexist.
Every t-girl/crossdresser is different and we all need and want different things. Thankfully there are quite a few options out there. When it comes to retailers that design for and market to our community, I shop online with En Femme, Xdress, Homme Mystere, Glamour Boutique, and the Breast Form Store the most.
I like Xdress and Homme Mystere for their beautiful, feminine lingerie. I like the Breast Form Store for their practical stuff, like forms, pads, and gaffs. I like Glamour Boutique if I want something on the sexy side, and En Femme is a wonderful place for day to day clothes.
What you want to be known for? What are you most passionate about? There are a lot of options out there, but I always love finding a new place to buy heels and lingerie 🙂
I am not sure if this helps but I did write a little about what I think are “must-haves” for a girl like us. Of course, we all have different perspectives on what we think are essentials.
What do you girls think are essentials? What should a new store sell? Please comment below!
Love, Hannah
Have a question for me? Oh yes you do. Ask me here!
Hannah McKnight 
Listening to T friends at our group over the years, some of their feedback is:
Affordability: who is your market? By that, what’s the price range you’re aiming at: high end, medium, inexpensive? Will you stock a range across that or focus more?
Privacy: not everyone can have things delivered to home or can afford a post box. Will you do something like Amazon Locker? How will people be billed? Does the company name look fairly unobtrusive on credit cards or will it pop? Will you accept PayPal or BitCoin?
Online Presence: if the website is truly yours (not Etsy or Amazon, etc), will you run feature articles? Guest posts from people who use and love your product can help. Yes, you are here to sell, and an endorsement from a real person can help with that. Know that there’s a difference between a company who wants your money and a company who wants your business. For the latter, IMHO, you need to care about your customers. Selling something once is pretty easy, keeping that customer is quite another 🙂
Good luck in your endeavours. ♥️
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Affordable clothing that accounts for men’s shoulder-chest-waist-hip ratio, which is much different than of women.
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Hi. My biggest challenge is finding wide width shoes. A size 12 wide fits fine for length, but not for width. I would like to find shoes / boots that have a “stretch ” factor. Thank you
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